HOG Harley-Davidson, Inc.

As the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the consumer discretionary - leisure products industry, including Harley-Davidson (NYSE:HOG) and its peers.

Harley-Davidson insiders, institutions, and analysts show rising buying and sentiment in Q3, as investors weigh cash flow, capital returns, and turnaround progress against lingering risks.

Ford Motor's free cash flow over the last twelve months equals 14.5% of its market value. The median S&P 500 company offers 4.5%. Free cash flow is the cash left after paying for plants and equipment. Measured against the whole company's value, debt included, the yield is 3.8%. A 14.5% yield means one of two things: the stock is a bargain, or investors expect its cash to fall. Why does Ford's share price give this cash so little credit.

Sonic Automotive’s (NYSE:SAH) underlying business model capitalizes on a powerful structural advantage: orchestrating high-margin luxury retail density and diversified vehicle lifecycle streams that legacy dealer groups struggle to replicate efficiently. By anchoring its geographic footprint in ultra-wealthy corridors and pairing franchise luxury giants with high-velocity used channels like EchoPark, the company captures pricing power through […]

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Plus: Crypto blew its big moment and now everyone is pointing fingers, and how Harley-Davidson became a tariff punching bag.

When foreign governments want revenge for U.S. tariffs, America’s most celebrated motorcycle manufacturer usually makes the hit list. The European Union hit Harley-Davidson with 25% retaliatory tariffs in 2018. In 2025, the EU threatened another round, while Canada imposed its own levy.

Harley-Davidson (HOG) is back in the spotlight after releasing a second limited-edition apparel and accessories line with Realtree, pairing camouflage designs with the motorcycle brand's existing clothing range. Harley-Davidson’s latest Realtree drop lands after a softer week for the shares, with a 7-day share price return of down 7% and a 30-day move of down 6%. However, the year-to-date share price return of 26% contrasts with a 1-year total shareholder return that is down 5%, which hints...

Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

Even if a company is profitable, it doesn’t always mean it’s a great investment. Some struggle to maintain growth, face looming threats, or fail to reinvest wisely, limiting their future potential.

Most consumer discretionary businesses succeed or fail based on the broader economy. Over the past six months, it seems like demand may be facing some headwinds as the industry’s 3.8% return has lagged the S&P 500 by 9.4 percentage points.

What a time it’s been for Harley-Davidson. In the past six months alone, the company’s stock price has increased by a massive 48.6%, reaching $27.05 per share. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.

Headlines on Ford Motor (F) read like a business in retreat: a $1.3 billion net loss for the second quarter of 2026 and a 10.2% drop in U.S. sales in July. Underneath, second-quarter adjusted EBIT rose 17% to $2.5 billion as revenue fell 4% to $48.3 billion, and management lifted its 2026 adjusted EBIT guidance to a range of $10 billion to $11 billion.

Three consumer brands with yields that look generous on a screen are hiding serious cracks beneath the headline numbers, and at least one of them stopped paying shareholders altogether without most income investors noticing.

The Russell 2000 (^RUT) is packed with potential breakout stocks, thanks to its focus on smaller companies with high growth potential. However, smaller size also means these businesses often lack the resilience and financial flexibility of large-cap firms, making careful selection crucial.

Harley-Davidson (HOG) earnings estimates were raised following its Q2 results, reflecting "slightly

Its electric and energy arm is guided to a multibillion-dollar loss, and the launches meant to justify that spending arrive just as a one-off tariff benefit disappears.

General Motors, PACCAR, Ford and Harley-Davidson have been highlighted in this Industry Outlook article.

The latest Zacks Domestic Auto industry update put Harley-Davidson (HOG) in focus after highlighting resilient demand, evolving EV trends, and the company’s efforts to align shipments, restructuring, and efficiency with current market conditions. The recent moves around Harley-Davidson sit against a share price of US$27.84. The 30-day share price return is 10.08% and the 90-day share price return is 15.14%, while the year-to-date share price return of 34.88% contrasts with a 1-year total...

Harley-Davidson stock has delivered a strong 34.9% year to date return, yet the shares still screen as undervalued on earnings-based multiples while broader checks point to a low overall value score. That mix gives investors a company that looks cheap on some simple measures but not like an obvious bargain once more factors are considered. The 34.9% gain year to date suggests investors have quickly repriced Harley-Davidson after a weak multi year share performance, which can leave less room...

Ford Motor (F) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

Resilient U.S. auto demand, evolving EV dynamics and new tax benefits are supporting the domestic auto industry. Read on to see why GM, PCAR, F and HOG merit investor attention now.

Buying a century-old motorcycle inside a self-directed IRA sounds like a clever tax shelter, but one word buried in the tax code can turn the purchase into a taxable withdrawal before the storage door even closes.

Stocks in the $10-50 range offer a sweet spot between affordability and stability as they’re typically more established than penny stocks. But their headline prices don’t guarantee quality, and investors should exercise caution as some have shaky business models.

Nova's stake surged 526% following a year of minimal stock gains, signaling confidence in the motorcycle maker's turnaround prospects.

Polaris (PII) and its peers in the powersports systems space, Harley-Davidson (HOG) and Brunswick (B

The automaker sent a fortune back to its owners while the stock trailed the market, raising a sharp question about what those checks actually bought.

A high-margin subscription and parts business compounding behind the trucks is the strongest reason Ford stock's climb can continue.

Harley-Davidson (HOG) made it through our 'Fast-Paced Momentum at a Bargain' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.

While profitability is essential, it doesn’t guarantee long-term success. Some companies that rest on their margins will lose ground as competition intensifies — as Jeff Bezos said, “Your margin is my opportunity”.

Harley-Davidson (HOG) is back in focus after reporting second quarter 2026 earnings that showed lower net income year on year, along with an updated full year outlook and an active share repurchase program. See our latest analysis for Harley-Davidson. Harley-Davidson’s latest earnings and buyback update come as the stock trades at $25.49, with the share price up 23.5% year to date. However, the 1-year total shareholder return is 7%, and weaker 3- and 5-year total shareholder returns indicate...

HOG beats Q2 earnings estimates as motorcycle demand lifts HDMC, while HDFS revenues plunge and LiveWire narrows losses.

Despite a decline in consolidated revenue, Harley-Davidson Inc (HOG) sees positive retail sales growth and strategic advancements.

EPS beat forecasts, but revenue and motorcycle shipments fell short of Wall Street expectations.

Harley-Davidson (NYSE:HOG) raised portions of its 2026 outlook after reporting second-quarter results that management said showed early progress under its “Back to the Bricks” strategic plan, including growth in North American retail motorcycle sales and improved dealer inventory health. Chief Exec

The company said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.

Harley-Davidson said the brisk sales of its less expensive bikes contributed to better-than-expected second-quarter earnings, but shares were still down 5% on year-over-year declines in profit and revenue. The motorcycle manufacturer released a $16,000 bike, the 1970s-themed Super Glide, late in the quarter. The price is on the low side for mid-range Harleys, and Chief Executive Artie Starrs said sales have been strong.

Harley-Davidson (NYSE:HOG) reported stronger-than-expected second-quarter results on Thursday, although the motorcycle maker’s shares edged lower in premarket trading as investors assessed the company’s latest outlook and broader market conditions. The company topped Wall Street’s earnings and revenue forecasts while increasing its full-year guidance across several key financial and operating measures.

Harley-Davidson profit fell 26 percent to $80 million, but North American motorcycle sales rose 3 percent.

Net income fell 26% to $80 million in the second quarter, but the company lifted its full-year retail sales and wholesale shipment forecasts

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

American motorcycle manufacturing company Harley-Davidson (NYSE:HOG) beat Wall Street’s revenue expectations in Q2 CY2026, but sales fell by 5.9% year on year to $1.23 billion. Its GAAP profit of $0.75 per share was 16.7% above analysts’ consensus estimates.

American motorcycle manufacturing company Harley-Davidson (NYSE:HOG) will be reporting results this Thursday before market open. Here’s what to look for.

Check out the companies making headlines yesterday:

Ford Motor (F) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Shares of American motorcycle manufacturing company Harley-Davidson (NYSE:HOG) jumped 4.4% in the afternoon session after Loop Capital upgraded the stock to 'Buy' from 'Hold', citing a more optimistic outlook for the company.The firm also raised its price target on the shares to $32 from $24. Analyst Brandon Rolle's upgrade signifies renewed confidence in Harley-Davidson's ability to navigate the current market. This positive sentiment comes just days before the company is scheduled to report it

Small-cap stocks can be incredibly lucrative investments because their lack of analyst coverage leads to frequent mispricings. However, these businesses (and their stock prices) often stay small because their subscale operations make it harder to expand their competitive moats.

The automaker's recent run is tempting, but its real value lies in how it moves differently from the market you already own.

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of cash but fail to allocate it effectively, leading to missed opportunities.