UBS has trimmed its price target for JD Sports Fashion PLC (LSE:JD., OTC:JDSPY) to 86p from 87p, warning that European demand and footwear sales are shaping up as the weak points when the retailer updates the market on 20 August. The Swiss bank reiterated a neutral rating on the FTSE 100...

PUMA executives reported a significant sales decline alongside improved profit margins in the latest update. Management reaffirmed the full year outlook for XTRA:PUM, now adjusted for recent geopolitical and tariff developments. Leadership highlighted ongoing reset measures and disciplined profitability efforts as reasons for confidence in further business improvement. PUMA enters this phase of its reset with the stock at €27.5 and a year to date gain of 22.8%. The share price is also up...

Puma SE (PMMAF) reports improved profitability and inventory normalization despite a 9.4% currency-adjusted sales drop, positioning for a 2027 growth rebound.

Puma (ETR:PUM) reported a currency-adjusted sales decline of 9.4% in the second quarter of 2026, as the sportswear company continued its transition program, reduced undesirable wholesale business and faced softer consumer demand in several markets. CEO Arthur Hoeld said the quarter developed in lin

The stock dropped after sales fell almost 10%, with the company citing reset measures under a turnaround strategy and lower demand in key regions due to the war in the Middle East.

A second-quarter sales dip of 9.4 percent at Puma reflects the ongoing transition at the company, executives said.

STORY: :: Was sponsoring the World Cup worth it? :: Peter Devlin, Business reporter "Was sponsoring the World Cup worth it? If you ask Adidas - maybe not. Shares in the sportswear giant just suffered their biggest drop on record. Its huge World Cup marketing bet delivered blockbuster sales - but profits couldn’t keep up. Adidas went all in on football’s biggest stage - launching merchandise months before rivals Nike and Puma. Then backed it all with a star-studded campaign featuring Timothée Chalamet, Lionel Messi and Bad Bunny. And the campaign worked. Adidas sold four times more jerseys and twice as many footballs as the previous tournament, generating around €1.5 billion in World Cup-related sales. But attention doesn’t come cheap. Adidas spent an extra €212 million on marketing. So was it worth it? Adidas is racing to find its next hit as demand for its Samba and Gazelle sneakers cools. But while trends fade, owning the world’s biggest sporting stage is something no rival can take away. And in the battle for attention, that might just be the winning goal."

The British tycoon is rattling retailers in the U.K. and on the Continent, upping stakes in companies, trying to install his people on boards and keeping his name in the news.

This year’s FIFA World Cup showed the potential for circularity in performance attire, as many athletes donned jerseys made from recycled materials.