PUM PUMA SE

Puma has contracted with shipping giant Maersk to run its automated distribution centers in the U.S. with the proviso that unused space can be rented to other companies. The post Puma opens U.S. distribution centers to third parties appeared first on FreightWaves.

The shoes kids begged for a few years ago have become the chain’s biggest problem.

In September 2026, Interparfums, Inc. announced an exclusive worldwide fragrance license with PUMA through 2037 and secured a 20-year extension of its Roberto Cavalli and Just Cavalli fragrance licenses through 2046, while also adding two independent directors with deep luxury and brand-building experience. These moves deepen Interparfums’ access to both global sports-lifestyle and high-end luxury fragrance segments, while reinforcing governance with board members who bring long-standing...

The 10-year license agreement will see Interparfums look to translate Puma’s cultural and athletic relevance into a new global fragrance line.

The brokerage's new coverage highlights different priorities across the three brands, from Nike's inventory and marketplace work to Adidas' product momentum and Puma's distribution reset.

Fokko de Rooij will report to Puma chief executive Arthur Hoeld, who has temporarily taken on COO responsibilities pending a permanent appointment to the role.

Mbappé will help On develop and test football boots and apparel while representing the brand on and off the pitch.

PUMA stock reacts to senior leadership changes PUMA (XTRA:PUM) is back in focus after Chief Commercial Officer Matthias Baeumer chose to leave the Management Board for personal reasons, with CEO Arthur Hoeld temporarily taking direct control of the sales organisation. Investors have seen mixed signals from PUMA recently, with the share price up 2.52% over the last day but down 12.76% over 30 days and 20.77% over 90 days, while the 1 year total shareholder return has fallen 3.95% and the 5...

Her appointment comes one year after Skechers officially went private last September.

Mike Ashley’s Sports Direct has accused the advertising watchdog of being “out of touch” in a deepening row over discounting at the cut-price retailer.

The Advertising Standards Authority found ‘that the RRP and associated savings claim were not genuine’.