With so much of the reading experience moving from print to digital over the last three decades, even the biggest bookstore and newspaper chains are unable to keep large numbers of brick-and-mortar locations profitable. WH Smith, a major British legacy book and newspaper retailer that was founded ...

Analysts have cut published price targets for WH Smith, with the more cautious end of the range now sitting around 370–420 GBp compared with earlier levels closer to 550–574 GBp. These shifts align with recent research that shows a reset in expectations, where some firms have moved to Hold while others, such as JPMorgan with a 575 GBp target, still see room for upside. As you read on, you will see how these differing targets fit into the broader WH Smith story and how to keep track of the...