BKNG Booking Holdings Inc.

Meta's new shopping agent rattled online travel stocks almost equally, but Booking Holdings and Expedia chose opposite responses to the threat. One strategy leaves a company dangerously exposed if Meta decides to cut out the middleman entirely.

Even if a company is profitable, it doesn’t always mean it’s a great investment. Some struggle to maintain growth, face looming threats, or fail to reinvest wisely, limiting their future potential.

Investors see potential pitfalls for consumer stocks. Shop for those that are showing signs of stabilizing.

Among six travel and hotel companies, Booking (BKNG) keeps the most operating profit from each sales dollar and grows the second fastest. Its shares are the cheapest on an earnings basis among peers without a loss quarter in their earnings. A $10,000 holding bought a year ago is worth about $7,460 now. Is Booking stock worth more than these rivals, given what it delivers.

Wall Street's latest artificial intelligence fear for US banks is that AI agents might help customers get a better deal on their cash.

Expedia (EXPE) stock fell 7.7% on September 23, leaving it about 24% below its August 24 high of $339. Yet the company's latest results beat its forecast, and over the past 12 months the stock has still returned about 17%, roughly in line with the S&P 500. So how far could Expedia go in a real market shock.

Booking (BKNG) turns 35% of its sales into operating profit, against 18.6% for the S&P 500. Yet its stock lost 29% in the year to September 23, 2026, while the index returned 13%. Booking expects third-quarter 2026 revenue to grow just 4% to 6%. The question you face is whether that slower growth is a pause or Booking's new pace. Start with what the current price already asks you to pay.

Airbnb (ABNB) shares fell 21% in the month to September 23, while the S&P 500 rose 0.8%. A $10,000 holding at the start of that month was worth about $7,860 at the end. Airbnb's own news over those weeks does not explain it, so the fall needs a different explanation.

Airbnb (ABNB) is spending to grow beyond homes, into hotels, car rentals, and other services. For an owner, the risk is that this spending squeezes profit margins while the stock trades at a premium. Management has not said what margin Airbnb expects for 2027.

Key Stats for Expedia StockCurrent Price: $259. 04Target Price (Mid): ~$447Street Target (Mean): ~$339Potential Total Return: ~73%Annualized IRR: ~14% / yearWhat Happened?Expedia Group (EXPE) said on September 22 that it is joining Muse, Meta Platforms’ new personal AI agent.

Meta launched an AI agent that books travel without a middleman, and the entire online travel sector sold off hard. Whether Airbnb belongs in that selloff depends on a single question about who actually owns the supply.

Key Stats for Booking Holdings StockPrice change for Booking Holdings stock in Last 1 Year: -29%$BKNG Stock Price as of Sep. 23: $15652-Week High: $225$BKNG Stock Price Target: $239What Happened?Booking Holdings (BKNG) stock fell 5% on Wednesday, hitting a session low of $155.

Emerald Wealth Partners, an independent asset and wealth management firm based in Zurich, released its Q2 2026 investor letter for the “Growth Equity Strategy. A copy of the letter can be downloaded here. The strategy highlighted a strong quarter for the portfolio amid a market rally increasingly shaped by AI-related themes. The strategy generated a […]

Shares of financial marketplace platform LendingTree (NASDAQ:TREE) fell 7.4% in the afternoon session after the Wall Street Journal reported that Meta’s Muse can buy goods online, respond to emails, and complete other tasks a user authorizes. Barron’s Anita Hamilton wrote Tuesday that this is already hitting travel sites, because Muse can book flights and places to stay. Expedia, Booking Holdings, Tripadvisor, and Airbnb were falling, she reported. Bloomberg Intelligence analysts Mandeep Singh a

Shares of online travel agency Expedia (NASDAQ:EXPE) fell 7.2% in the afternoon session after Barron’s Anita Hamilton wrote that Expedia, Booking Holdings, Tripadvisor, and Airbnb were falling because Muse can book flights and places to stay. Expedia was down 5.5%, to $265.60, by midday Tuesday, she reported. Bloomberg Intelligence analysts Mandeep Singh and William Tong wrote that if agents take 5% to 10% of travel, ride-hailing, and delivery business, the combined revenue loss could exceed $5

Meta’s Muse release has disrupted stocks of online travel booking platforms. Expedia was among those dropping on Wednesday.

Meta's new AI agent can book a flight or hotel room without ever visiting Expedia, Airbnb, or Booking Holdings, and Wall Street is now asking whether the aggregator business model has a future at all.

AI agents that shop, book trips and transact could pressure Booking Holdings Inc. (NASDAQ:BKNG) and Intuit Inc. (NASDAQ:INTU) while benefiting Meta Platforms Inc. (NASDAQ:META) and Microsoft Corp. (NASDAQ:MSFT), according to investing commentator Joseph Carlson. "Automation is not the biggest risk...

Travel stocks got hammered as investors see a new threat in Meta's Muse.

Polaris Capital Management, an investment management company, released its second-quarter 2026 investor letter for “Global Equity Strategy”. The letter can be downloaded here. Global markets delivered strong gains during the quarter, supported by an AI-driven earnings rally despite elevated interest rates, inflation concerns, and geopolitical uncertainty. Polaris Global Equity Composite (net of fees) returned 13.26% […]

Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of cash but fail to allocate it effectively, leading to missed opportunities.

Muse, the new artificial-intelligence agent from Meta Platforms, threatens to disrupt wealth managers, brokerages and insurers. Here are some of the stocks from those worlds that were deemed vulnerable in Tuesday trading.

Booking Holdings (BKNG) closed at $164.22 in the latest trading session, marking a -2.55% move from the prior day.

The rapid adoption of the new artificial-intelligence agent threatens to disrupt wealth managers, brokerages and insurers.

A number of stocks fell in the afternoon session after the rapid adoption of Meta’s new autonomous AI assistant, Muse, sparked concerns over structural disruption to digital marketplaces and digital advertising revenues. Meta’s Muse rose to the top free-app position in U.S. app stores, Business Insider reported, driven by growing consumer interest in personal AI agents capable of researching products, booking travel, and completing forms across external websites. The Wall Street Journal reported

Shares of major banks, insurers and online travel agencies slid on Tuesday as investors fear that tools like Meta Platforms Inc.’s personal AI agent could disrupt businesses that benefit from so-called consumer inertia, the tendency to keep buying something out of habit even when a better alternative exists.

Wall Street is overwhelmingly bullish on the stocks in this article, with price targets suggesting significant upside potential. However, it’s worth remembering that analysts rarely issue sell ratings, partly because their firms often seek other business from the same companies they cover.

Zacks.com users have recently been watching Booking Holdings (BKNG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Key Stats for Booking Holdings StockPrice change for Booking Holdings stock in last 1 year: -23%$BKNG Stock Price as of Sep. 16: $17152-Week High: $225$BKNG Stock Price Target: $239What Happened?Booking Holdings (BKNG) stock is under pressure even though Morgan Stanley just gave the company one of its most bullish calls in the online travel sector.

Expedia stock sinks on a bearish Morgan Stanley research note. Here’s why analyst Brian Nowak recommends caution in playing EXPE shares.

FEATURE Stocks rose on Wednesday as investors waited for the Federal Reserve’s interest-rate decision. Intel gained 5.7% and SK Hynix added 2.2% after Reuters reported the two companies had discussed a potential memory-chip partnership.

As the Federal Reserve prepares to move on rates and oil prices surge past $105, Wednesday's top analyst calls reveal which travel giants, homebuilders, and financial stocks Wall Street is quietly repositioning around before the dust settles.

Investing.com -- Morgan Stanley assumed coverage of online travel agencies (OTAs) Booking Holdings, Airbnb and Expedia, rating them Overweight, Equal-weight, and Underweight, respectively, favoring companies with unique inventory and strong direct traffic as AI reshapes travel search.

Booking Holdings (BKNG) closed at $171.3 in the latest trading session, marking a -2.31% move from the prior day.

Booking Holdings Inc. (NASDAQ:BKNG) has lost its legal fight against the European Union’s decision to block its €1.63 billion ($1.90 billion) purchase of ETraveli. The EU’s General Court agreed with regulators that the deal could have made Booking even more powerful in hotel bookings. The concern was fairly straightforward: ETraveli would have given Booking a […]

Brian Chesky made a bold claim at Goldman Sachs this week, comparing AI to electricity and calling it the best thing to ever happen to Airbnb. The real question is whether his numbers actually back that up or whether the growth gap he is touting will hold against a peer group running the exact same playbook.

Booking (NASDAQ:BKNG) CEO and Director Glenn Fogel outlined the online travel company’s priorities around artificial intelligence, its Connected Trip strategy, loyalty programs, alternative accommodations and business-to-business operations during a Global TMT Conference discussion. Fogel said the

Booking (NASDAQ:BKNG) Chief Financial Officer Ewout Steenbergen said the company’s second-quarter performance reflected resilient travel demand, with booking trends improving from June after consumers initially delayed plans amid conflict in the Middle East. Speaking at a conference, Steenbergen sa

Investors worry that higher gasoline and food costs are squeezing consumers, particularly those with lower incomes. Some consumer stocks are hitting 52-week lows.

Shares of online travel agency Booking Holdings (NASDAQ:BKNG) fell 4.8% in the afternoon session after the European General Court upheld an EU antitrust decision blocking its planned 1.63 billion euro acquisition of ETraveli Group, according to Tipranks. The ruling dealt a blow to Booking's growth strategy, disrupting a key part of the company's expansion plans. By affirming the antitrust veto, the European General Court prevents the completion of the 1.63 billion euro transaction, leaving the t

In the closing of the recent trading day, Booking Holdings (BKNG) stood at $180.3, denoting a -6.72% move from the preceding trading day.

Booking Holdings' total yield, incorporating share buybacks, tops 7% -- and the stock is worth a closer look now.

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

In the latest trading session, Booking Holdings (BKNG) closed at $199.6, marking a +2% move from the previous day.

Over the past six months, Booking has been a great trade, beating the S&P 500 by 5.5%. Its stock price has climbed to $196.08, representing a healthy 17.3% increase. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move.

Shares of Booking Holdings Inc. (NASDAQ:BKNG) have underperformed the broader market so far this year. As of September 1, the stock was down 6.66% year-to-date, while the S&P 500 Index has rallied 11.65%. Despite this, there are plenty of reasons for optimism. On August 31, Rosenblatt initiated coverage of Booking Holdings Inc. (NASDAQ:BKNG), giving the […]

Investing.com -- Rosenblatt initiated coverage of the online travel and mobility sector, favoring the largest, most diversified platforms while staying on the sidelines on several names facing structural or competitive pressures.

Wall Street analysts reshuffled their ratings on September 1st with some dramatic target price swings, including one major utility stock getting its target slashed nearly in half while a red-hot language app saw its target doubled overnight.

Booking Holdings has considerably underperformed the broader market over the past year, while analysts remain strongly bullish on its future prospects.

Airbnb just posted its best single-session surge in years and climbed past every analyst target on the board, which puts shareholders in an uncomfortable spot where both trimming and buying carry real consequences.