PLNT Planet Fitness, Inc.

HB Protein Smoothies has two corporate locations and one franchise shop open, but deals with several prominent business and franchise operators have the company's pipeline over 250.

Planet Fitness has seen its share price slide hard this year, and the drop has pushed investors to recheck what they are really paying for in terms of earnings power. With the stock now trading around US$41.00, the key issue is whether that level makes sense when you line it up against the profit the gym operator currently generates. The share price is down 62.6% year to date, which puts fresh focus on whether the current P/E multiple still reflects the earnings profile of the business. The...

Planet Fitness stock sinks as Meta’s Muse hits top spot on the US App Store. Here’s why the personal AI assistant may be a threat to PLNT shares.

Google’s Gemini has replaced my usual search engine for both personal and professional research, and that’s about it. While I’ve spent pretty much my entire life with a computer screen available, many of the offerings from prior AI agents didn’t appeal to me.

Muse’s growing popularity has led Wall Street to worry that agentic AI adoption poses a risk for companies that rely on consumers who pay for their products or services out of habit.

A stock with low volatility can be reassuring, but it doesn’t always mean strong long-term performance. Investors who prioritize stability may miss out on higher-reward opportunities elsewhere.

Planet Fitness' (PLNT) growth and market share in the high volume, low price fitness space could tak

Tanco's $119,263 purchase expands his beneficial ownership to 17,879 shares through both direct and trust-held positions, signaling confidence after a significant stock decline.

Mount Vernon Company’s Bruce Percelay and Promenade Shopping Plaza (Mount Vernon Company, Getty)Mount Vernon Company paid $66.9 million for a Palm Beach Gardens shopping plaza whose anchor tenant is a renovated Publix grocery store. Nuveen Real Estate sold the 207,900-square-foot Promenade Shopping Plaza for $17.6 million more than it paid — $49.3 million in 2017. The deal closed at $321 per square foot. Beacon Bank provided Boston-based Mount Vernon with a $35.9 million loan. The neighborhood s

For ten years, Planet Fitness had one rule for new franchisees: buy your way in. Then a hotel developer showed up.

Consumer discretionary businesses are levered to the highs and lows of economic cycles. Unfortunately, the industry’s recent performance suggests demand may be slowing as discretionary stocks were flat over the past six months while the S&P 500 gained 11.7%.

In the past year, Planet Fitness has been hit with multiple securities class action lawsuits alleging that management misled investors about membership growth, marketing effectiveness, and the nationwide rollout and pausing of its Black Card price increase strategy. These cases center on claims that the company overstated growth prospects and underplayed risks tied to a failed marketing campaign that alienated casual gym-goers, prompting questions about how well its communications reflected...

Planet Fitness (PLNT) stock is in focus after multiple law firms announced securities fraud class action lawsuits following disappointing first quarter 2026 results, reduced growth forecasts, and a paused national Black Card price increase. At a recent share price of US$52.54, Planet Fitness has seen pressure build through 2026, with the share price return declining 52.12% year to date and the 1 year total shareholder return down 50.21%. The Q1 2026 miss, paused Black Card price increase, and...

PLNT trades at a steep valuation discount, but flat sequential membership and margin pressure keep execution in focus.

Planet Fitness' 2026 EPS outlook improves as buybacks reduced its share count, but weaker net income and rising interest costs cloud the earnings picture.

Shares of inclusive gym franchise company (NYSE:PLNT) jumped 4.7% in the afternoon session after Morgan Stanley raised its price target to $51 from $47, according to MarketBeat. Morgan Stanley kept an Equal Weight rating. At about $50.56, the new $51 target implies less than 1% upside, so this is a valuation tweak, not a bullish rating change. Street consensus remains Moderate Buy, with an average target near $70. The move follows Planet Fitness’s August 6 quarter: EPS of $0.88 versus $0.85 expe

Baron Capital, an investment management company, released its Q2 2026 investor letter for the “Baron Small Cap Fund.” Baron Small Cap Fund gained 12.57% (Institutional Shares) in the second quarter, trailing the Russell 2000 Growth Index’s 25.71% return. A copy of the letter can be downloaded here. U.S. equities rebounded sharply after March’s selloff related […]

Spinelli's 28% increase in his stake signals confidence despite the stock being down 54% over the past year. His total direct holdings now stand at 45,516 shares, worth $2.23 million.

“We’re seeing negative cash flows in the lower-income brackets where they’re dipping into savings.”

Stocks trading between $10 and $50 can be particularly interesting as they frequently represent businesses that have survived their early challenges. However, investors should remain vigilant as some may still have unproven business models, leaving them vulnerable to the ebbs and flows of the broader market.

Planet Fitness’s second quarter saw revenue and profit exceed Wall Street expectations, but the market reacted negatively given the sharp slowdown in same-store sales growth and muted net new member additions. Management pointed to a period of transition as the company rolls out new marketing campaigns and adjusts pricing strategies. CEO Colleen Keating cited ongoing efforts to reignite member growth, explaining that “several of our key initiatives, particularly with marketing, will take time to

Revenue grew 7.1% to $365.2 million, but same-club sales decelerated.

The fast-food chain’s biggest investor is apparently preparing a bid, and he has some help in the form of mega-franchisee Greg Flynn.

Inclusive gym franchise company (NYSE:PLNT) beat Wall Street’s revenue expectations in Q2 CY2026, with sales up 7.1% year on year to $365.2 million. Its non-GAAP profit of $0.88 per share was 3.7% above analysts’ consensus estimates.

Planet Fitness (NYSE:PLNT) reported second-quarter revenue growth of 7% as the fitness chain continued efforts to rebuild sustainable membership growth through changes to its marketing, pricing tests and member experience. Total revenue rose to $365 million in the second quarter from $341 million a

Life Time Group stock is nearing a buy point. The company has made a name for itself as the owner of luxury fitness clubs.

In early August 2026, Planet Fitness, Inc. reported second-quarter revenue of US$365.22 million and net income of US$67.08 million, reaffirmed full-year guidance for approximately 7% revenue growth, completed a US$250 million share repurchase program, and signed three new Florida area development agreements with Gulf Coast Hotel Management, Inc. At the same time, a securities fraud class action lawsuit alleged that Planet Fitness misrepresented the effectiveness of a marketing campaign that...

Planet Fitness' (PLNT) Q2 results came in slightly ahead of Street expectations and management large

Planet Fitness (PLNT) just delivered a mixed set of Q2 2026 updates that put the stock back in focus for investors. The company beat revenue expectations, trimmed its profit outlook and continued to face membership growth challenges. See our latest analysis for Planet Fitness. The latest Q2 update and ongoing class action headlines have hit sentiment hard, with Planet Fitness showing a 1-day share price decline of 9.5% and a year to date share price decline of 53.3%. Over a longer horizon,...

Planet Fitness (PLNT) beat second quarter earnings estimates, but trimmed its profit outlook. Planet Fitness CEO Colleen Keating sits down with Market Domination Overtime host Josh Lipton and Yahoo Finance Senior Reporter Brooke DiPalma to discuss the newest trends in fitness.

Revenue and GAAP profit increased, but softer established-club sales exposed the challenge of reigniting membership growth.

Despite a slowdown in same-club sales, Planet Fitness Inc (PLNT) is betting on a marketing overhaul and a $10 Classic Card promotion to capture the 70% of Americans without gym memberships.

Planet Fitness (PLNT) lowered its full-year adjusted earnings outlook Thursday to reflect higher int

Moby summary of Planet Fitness, Inc.'s Q2 2026 earnings call

While the top- and bottom-line numbers for Planet Fitness (PLNT) give a sense of how the business performed in the quarter ended June 2026, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Planet Fitness (PLNT) delivered earnings and revenue surprises of +3.53% and +2.65%, respectively, for the quarter ended June 2026. Do the numbers hold clues to what lies ahead for the stock?

Inclusive gym franchise company (NYSE:PLNT) beat Wall Street’s revenue expectations in Q2 CY2026, with sales up 7.1% year on year to $365.2 million. Its non-GAAP profit of $0.88 per share was 3.7% above analysts’ consensus estimates.

PLNT's Q2 results are likely to reflect membership pricing, equipment sales and Black Card strength, offset by softer joins and higher attrition.

While strong cash flow is a key indicator of stability, it doesn’t always translate to superior returns. Some cash-heavy businesses struggle with inefficient spending, slowing demand, or weak competitive positioning.

Planet Fitness (PLNT) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Wall Street has set ambitious price targets for the stocks in this article. While this suggests attractive upside potential, it’s important to remain skeptical because analysts face institutional pressures that can sometimes lead to overly optimistic forecasts.

Planet Fitness (PLNT) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Small-cap stocks can be incredibly lucrative investments because their lack of analyst coverage leads to frequent mispricings. However, these businesses (and their stock prices) often stay small because their subscale operations make it harder to expand their competitive moats.

Planet Fitness (PLNT) shares have been in focus after a series of securities class action filings alleged misleading statements on membership trends, marketing performance and Black Card pricing, following the company’s updated 2026 guidance. See our latest analysis for Planet Fitness. The latest legal headlines are landing against a backdrop where Planet Fitness has seen the share price rise 5.52% over 1 day and 9.41% over 7 days, yet the 1 year total shareholder return is down 49.78%. This...

Fred Alger Management, an investment management company, released its “Alger Weatherbie Specialized Growth Fund” second-quarter 2026 investor letter. A copy of the letter can be downloaded here. U.S. equities experienced a strong recovery in Q2 2026, with the S&P 500 Index gaining 15.2%, marking its best quarter since 2020. A ceasefire between the United States […]

Planet Fitness stock has fallen about 49.8% over the past year, yet valuation checks and an intrinsic value estimate based on a Discounted Cash Flow (DCF) suggest the shares may now be pricing in more pessimism than the fundamentals imply. The roughly 49.8% share price decline over the last 12 months has reset expectations and left investors questioning whether the selloff has swung sentiment too far. Recent concern around slower membership momentum, a marketing pivot that upset its core...

Planet Fitness recently ran a summer promotion offering new Classic and Black Card® members up to three free months of Apple Music with a $1 down sign‑up, alongside nationwide in‑club “90s Night” events at more than 600 locations in July. This collaboration with Apple Music underscores Planet Fitness’s focus on pairing low-cost memberships with lifestyle perks to attract and engage music-driven, experience-seeking gym-goers. We’ll now examine how this Apple Music partnership and...

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While profitability is essential, it doesn’t guarantee long-term success. Some companies that rest on their margins will lose ground as competition intensifies — as Jeff Bezos said, “Your margin is my opportunity”.

Slashed guidance in its latest quarterly release has led to downward revisions, with shares suffering following the print.