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NKE is betting on new footwear and its Sport Offense strategy to revive Sportswear as digital weakness and discounting weigh on momentum.

Localization efforts by Adidas "have paid off" in China, noted HSBC analyst Anne-Laure Bismuth, and that approach could serve it well globally.

The former sportsman and businessman benefited from the launch of new commercial partnerships ahead of the 2026 world cup.

Nike just signed a $200 million deal with the University of Miami. Could this be a sign of life for NKE stock?

The shoes kids begged for a few years ago have become the chain’s biggest problem.

JD Sports reported falling sales and profits for its fiscal first half today, sending its stock slumping. It’s far from alone. Many players in the sports arena have hit a rough patch, including Adidas and Nike, whose stock prices have fallen by about 15% and more than 44%, respectively, this year.

The brokerage's new coverage highlights different priorities across the three brands, from Nike's inventory and marketplace work to Adidas' product momentum and Puma's distribution reset.

ADDYY has stronger sales momentum, faster direct-to-consumer growth and a lower forward P/S multiple, while NKE rebuilds around performance sports.