HOG Harley-Davidson, Inc.
26.19USD+6.68%Mkt Cap: 2.73B $P/E: 14.391d ago
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. …
Industry Peers
Recreational Vehicles$4.20BUSD
$4.06BUSDP/E 49.9
$3.91BUSDP/E 48.7
$3.47BUSDP/E 19.9
$3.00BUSD
$2.64BUSDP/E 9.6
$2.14BUSDP/E 15.9
$2.01BUSDP/E 9.6
$1.38BUSDP/E 11.6
$978.66MUSDP/E 10.6
$706.72MUSDP/E 18.4
$479.73MUSD
$448.26MUSDP/E 253.1
$417.23MUSD
$301.96MUSD
$204.89MUSDP/E 16.0
$137.16MUSDP/E 24.3
$112.23MUSD
$92.08MUSD
$70.83MUSD
Key Statistics
Company
Market Cap2.73B USD
Enterprise Value3.60B USD
Revenue (TTM)4.24B USD
Gross Profit1.34B USD
Net Income (TTM)338.74M USD
Revenue/Share37.69 USD
Last Price26.19 USD
Fiscal Year EndDec 2025
MR QuarterJun 2026
Employees5.5K
CountryUS
SectorConsumer Cyclical
IndustryRecreational Vehicles
ISIN—
Valuation
P/E (Trailing)14.39
P/E (Forward)12.26
PEG1.91
EV/EBITDA8.41
EV/Revenue0.85
P/S0.60
P/B0.82
EPS (TTM)1.80
EPS (Forward)2.00
52W Range
17.0975% of range29.22
52W High29.22 USD
52W Low17.09 USD
Profitability
Gross Margin30.02%
Oper. Margin5.63%
EBITDA Margin10.08%
Profit Margin7.57%
ROE10.79%
ROA4.21%
Growth
Revenue Growth-5.90%
Earnings Growth-15.00%
Cash Flow & Leverage
Operating CF568.92M USD
CapEx (TTM)153.68M USD
FCF Margin2.60%
FCF Yield4.04%
Net Debt1.02B USD
Net Debt/EBITDA2.40
Balance Sheet
Debt/Equity0.97
Current Ratio1.90
Quick Ratio1.59
Book Value/Sh29.78 USD
Cash/Share12.33 USD
Dividends
Fwd Div Rate0.75 USD
Trail. Div Rate0.73 USD
Div. Yield3.06%
5Y Avg Yield1.99%
Payout Ratio40.38%
Ex-Div DateSep 15, 2026
Pay DateSep 29, 2026
Splits
Last Split2:1
Split DateApr 10, 2000
Analyst Consensus
Rating2.6 (Hold)
Strong BuyBuyHoldSellStr. Sell
Target (Mean)27.70 USD
Upside (mean)+5.8%
Target Range17.00 USD – 32.00 USD
17.00+5.8% to mean32.00
# Analysts10
Ownership
Shares Out.104.07M
Float102.94M
Insiders1.18%
Institutions112.27%
Short Interest
Short Ratio11.2d
Short % Float24.16%
Short % Out.17.79%
Shares Short18.52M
Short (prev mo.)18.71M
Technical
SMA 5026.50 (-1.2%)
SMA 20023.29 (+12.5%)
Beta1.30
S&P 52W Chg14.58%
Avg Vol (30d)1.79M
Avg Vol (10d)1.88M
Technical Indicators
RSI (14)51.1
MACD-0.5283
MACD Signal-0.4387
MACD Hist.-0.0896
BB Upper28.23 USD
BB Middle26.09 USD
BB Lower23.95 USD
BB Width16.41%
ATR (14)1.013 USD
Vol Ratio (20d)2.06x