HOGHarley-Davidson, Inc.
23.38USD-1.50%Mkt Cap: 2.46B USDP/E: 12.13Last update: 2026-05-26

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. …

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Key Statistics

Company
Market Cap2.46B USD
Enterprise Value3.57B USD
Revenue (TTM)4.32B USD
Gross Profit1.34B USD
Net Income (TTM)338.74M USD
Revenue/Share37.02 USD
Last Price23.38 USD
Fiscal Year EndDec 2025
MR QuarterMar 2026
Employees5.5K
CountryUS
SectorConsumer Cyclical
IndustryRecreational Vehicles
ISINUS4128221086
Valuation
P/E (Trailing)12.13
P/E (Forward)12.07
PEG2.86
EV/EBITDA7.39
EV/Revenue0.83
P/S0.57
P/B0.80
EPS (TTM)1.93
EPS (Forward)1.92
52W Range
17.0944% of range31.25
52W High31.25 USD
52W Low17.09 USD
Profitability
Gross Margin30.02%
Oper. Margin3.12%
EBITDA Margin11.21%
Profit Margin7.57%
ROE10.79%
ROA4.21%
Growth
Revenue Growth-11.80%
Earnings Growth-79.40%
Cash Flow & Leverage
Operating CF568.92M USD
CapEx (TTM)153.68M USD
FCF Margin3.90%
FCF Yield6.83%
Net Debt1.12B USD
Net Debt/EBITDA2.31
Balance Sheet
Debt/Equity0.97
Current Ratio1.91
Quick Ratio1.50
Book Value/Sh29.11 USD
Cash/Share10.30 USD
Dividends
Fwd Div Rate0.7300 USD
Trail. Div Rate0.7280 USD
Div. Yield3.14%
5Y Avg Yield2.01%
Payout Ratio37.69%
Ex-Div DateMar 2, 2026
Pay DateMar 17, 2026
Splits
Last Split2:1
Split DateApr 10, 2000
Analyst Consensus
Rating2.6 (Hold)
Target (Mean)25.45 USD
Target Range15.00 USD32.00 USD
# Analysts11
Ownership
Shares Out.105.27M
Float104.14M
Insiders1.12%
Institutions107.77%
Short Interest
Short Ratio4.3d
Short % Float17.66%
Short % Out.13.06%
Shares Short13.74M
Short (prev mo.)19.20M
Technical
SMA 5022.02 (+6.1%)
SMA 20023.60 (-1.0%)
Beta1.28
S&P 52W Chg28.31%
Avg Vol (30d)3.09M
Avg Vol (10d)2.65M
Technical Indicators
RSI (14)
MACD
MACD Signal
MACD Hist.
BB Upper
BB Middle
BB Lower
BB Width
ATR (14)
Vol Ratio (20d)